Web Analyst
Ever hear of WinZip? Who hasn't. WinZip is one of the most popular software utilities ever, with more than 185 million downloads worldwide. Over the last fifteen years, we've built a reputation for being THE file compression utility for Windows.
POSITION SUMMARY
The Web Analyst will be responsible for tracking, reporting, and analyzing website data to advance our understanding of the behavior of visitors and customers on WinZip's websites and how to optimize site design, content, campaigns, and sales. This position will partner with internal departments to define, develop, and deliver site reporting and analysis that informs strategic and tactical decision-making related to WinZip’s site, products, marketing, sales, research, and overall business efforts.
RESPONSIBILITIES
- As a member of WinZip’s marketing team, consult and partner with WinZip Sales, Product, IT and senior management to define and develop reporting and analysis based on key performance indicators and metrics in order to optimize product offerings, marketing campaigns, site content and functionality, and sales and marketing efforts
- Drive business decision-making by informing marketing and senior management on web metrics concepts, trends, insights, and recommendations
- Define and manage research and analysis in order to create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection for US and international websites
- Function as one of the technical and business owners of the Web Analytics tool
- Proactively identify opportunities and make recommendations to improve website effectiveness by drilling into click stream data in order to further profitability and growth
- Analyze the impact of multiple traffic sources against business goals, including search, display and CRM
- Maintain dashboards and general reporting activities
- Develop best practice approaches for analyzing user behavior on the web site(s), for configuring web analytics technology, and for interpreting data
- Participate in website projects as a measurement and analytics expert, identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics
- Contribute to product definition, functional requirements, and technical design process to ensure analytics requirements are understood, documented, and built into WinZip’s systems
- Share research findings and best practices with key stakeholders
- Conduct ad-hoc traffic analysis of key areas of the site
- Participate in additional business intelligence activities related to data analysis, as needed
- Stay up to date on latest industry developments for commerce and relevant industry related sites and provide related insights appropriate to WinZip
REQUIREMENTS:
- BA or BS with strong analytical skills
- Must have experience as a Business Analyst or equivalent
- Understanding of Internet technology
- 1-3 years Web Analytics experience (eCommerce site experience strongly preferred)
- 1-3 years experience with Web Analytics tools preferred (WebTrends, Omniture, NetInsight, Visual Sciences, etc.)
- Campaign management experience preferred
- Experience with multivariate or AB (split) testing
- Experience with syndicated marketing research tools preferred (MediaMetrix, NetRatings, etc.)
- Proficiency with Microsoft Office suite
- Strong communication skills, both verbal and written
- Must be a proactive self-starter
- Will consider part time arrangement for the right candidate
Down to earth and hands on person who is not afraid to do simple tasks him/herself. Get excited about working again!
Please submit your resume to jobs1@winzip.com.